Admissions sponsored by Yoto

Yoto is an interactive audio platform for kids. We have a catalogue of stories, songs, activities and more that inspires creative play and learning and our carefully connected audio players put kids safely in control. Inspired by Montessori principles, Ben Drury and Filip Denker founded Yoto in 2017. The very first Yoto Player launched on Kickstarter, then sold out in 2019. The second generation Yoto Player was designed with renowned design agency, Pentagram, and launched in early 2020, and the latest third generation was released mid-2023. Yoto Player has won awards and accolades from critics, parents and children alike. TIME Magazine even named it one of the Best Inventions of 2020. Yoto Mini - our portable audio player - launched in late 2021. Yoto’s platform features both original content and audio that has been licensed or co-created with partners.These partners include PRH, Macmillan, Sony, Universal Music, Disney, Roald Dahl Story Company, HarperCollins, Hachette, Bonnier and Scholastic.

In our mission to make the Youth Music Awards as accessible as possible, we have launched the ‘Admission Sponsorship’, which ensures that everyone who has been a part of the award nominees' journey can be is there to witness their success. Yoto will help to provide booth seats and food for almost 100 additional guests, including nominee friends and family, Youth Music funded projects and the NextGen community. Exposure to national events, performances and awards like these is critical to raising the aspirations of young people.