Jemma is one of the founders of Reform Radio, based in Manchester. Set up in 2013, Reform Radio began 24/7 broadcasting of the best in music, arts and culture to the world.
Is there something unique about youth radio?
Radio is a dynamic medium, a vehicle for all other arts forms. It speaks to the community and brings all people together. It's present and exciting, with the ability to showcase, campaign and include everyone. Radio and music go hand-in-hand, and I think the community is vibrant and creative and this really helps to attract and support musicians.
How have your ‘industry/artist’ partnerships helped you and the young people you work with?
I think our approach is successful as we don't simulate opportunities to engage in the music industry: we employ top-class musicians with DIY backgrounds, where they have made it happen, real networks, and a wealth of experience and respect within the industry.
By walking into a workshop, you are already connecting and inspired to believe in the possibilities, and introduced to new opportunities. We know we can't do it all alone. There is a community of people that contribute to the journey and success of a young person.
Why do you think your approach has been successful?
We are led by need, not 'good ideas'. We are responsive to the needs of young people, the needs of the industry, and gaps we identify along the way within the ever-changing world. We see, we listen, we consult and only then take action.
We value our autonomy and the freedom of our staff to use their time to do what needs doing to support a young person. This approach is embedded in a genuine community of active artists, both emerging and established, who have opportunities to connect and work, and learn and cross over.
What would you recommend to other organisations working in this space who are trying to support young people into the industry?
Don't simulate opportunities. Reach out and get others involved, who have real networks and varied industry experiences and at differing levels. Encourage opportunities for peer to peer work and support to help the young people build a support network of their own.
And what would you recommend to music industry organisations?
Listen to the young people, let them be the leaders. We are merely the facilitators. Be authentic and value-led. Work with others, and talk to other organisations and support each other to best support the young people.